Poli Distillerie

Ever since the start of its activity, the distillery’s production included Grappa and liqueurs.

There were just a few grappas:  the young one, the aged one and Rue Grappa.
The liqueurs, on the other hand, were at least thirty.
Among these stood out a liqueur obtained from the infusion of plums in food-grade alcohol, called “Slivowitz di prugne”.

GioBatta Poli entrusted the task of designing the label to a teacher of drawing at the Art School of Nove, a town close to Schiavon and famous for its production of hand painted artistic ceramics.

A strange character was thus born, a faun, a pagan deity protecting woods and crops, who made his appearance on the label with a mischievous smile.

In the Thirties the Italianization, that cultural-political operation that aimed at replacing all foreign words with Italian ones, reached also the small town of Schiavon.

For quite some time we had no longer been going to the “bar” to eat a “sandwich”, drink a “cocktail” or sip a “brandy”, but rather to the “mescita” to eat a “tramezzino”, drink a “polibibita” or sip an “Arzente”…

And so it was that GioBatta, like the good Italian that he was, decided to change the “Slivowitz” name to “Prumapol”, then “Pruma” for short.

Despite the name having been changed, the original recipe by GioBatta Poli never did change, nor did the pleasant almondy taste of this tonic liqueur.

Even less changed was the faun, who still stands out on the Pruma bottle front and for a hundred years has been looking amused at the thousands people who picked up the bottle, wondering where the little devil came from.