Making wine out of strawberry
UvaViva Rossa is a spirit obtained by distilling “Fragola” grape (literally “strawberry” grape), a grape variety carrying an intense berries scent.
“Fragola” Grape was first imported to Europe from America in 1820 by Isabella Gibbs, and that is why this grape was also called “Isabella” grape or “American” grape according to its origins.
We distilled it for the first time in 1985 and we initially called it “Chiara di Fragola” but many clients thought it was a fruit brandy, confusing strawberries with “Fragola” grape.
This is the reason why, a few years later, we named it UvaViva Americana, but again the denomination brought our clients to misunderstand and think that the grape would come from America!
We finally decided to make it simple and call it "UvaViva Rossa", a new name for an antique spirit.