Making wine out of strawberry
UvaViva Americana is a grape brandy created in 1985. Initially it was called Chiara di Fragola but many clients, confusing fragole (strawberries) with uva fragola (American Isabella grapes), thought it was a fruit distillate.
I decided therefore to change its name to UvaViva Americana.
Uva Fragola or Isabella was imported from America in 1820 by Isabella Gibbs, who gave it her name. Here in Veneto it is commonly called Uva Americana because of its origin. Like other varieties of the Vitis Lambrusca species it was used as a rootstock for European vines against phylloxera, being resistant to the disease that decimated the vineyards of half of Europe in the mid 19th century.
European wine producers, however, made sure it was forbidden to make wine from it for commercial purposes, fearing that the American varieties might supplant the noble Cabernet, Merlot and Pinot.