The Poli Distillery as study case of Heritage Marketing
Heritage Marketing Book. How to open a jewel case and find a treasure
With increasing attention, the enterprises began to consider their past as a source of potential competitive benefit.
In this book, written by Maria Rosaria Napolitano, Angelo Riviezzo and Antonella Garofano, professors at the University of Sannio, found and analyzed those enterprises who managed to exploit their heritage.
Among the study cases there are also the Poli Distillery and the Poli Grappa Museum, along with other historical enterprises such as Pirelli or Marinella.
Poli Grappa Museum on the Corriere19 January 2021
“Dove Viaggi”, Italian magazine by the Corriere della Sera rich of news and insights... >>>
Interview with Jacopo Poli for La Stampa29 June 2020
Maurizio Tropeano, journalist for La Stampa, Italian newspaper, interviews Jacopo Poli, CEO of... >>>