They immediately realized that consumers’ tastes were changing: in the past, customers drank Grappa to warm up, considering it as a kind of liquid nourishment, whereas the new consumers drink it to taste pleasant sensations, and to enhance the quality of life, with a subtle pleasure.
For this reason the Poli brothers sought to obtain a different Grappa, which was less aggressive, more refined and more harmonious.
<< 1983: the offspring grow
Teresa Parma with children Jacopo, Barbara and Giampaolo and Bruno Paietta, master cooper of the Distillery. Andrea, still a student, and not yet involved in the family business.